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5 Simple ActiveCampaign Tips To Boost Your Email Marketing

Do you feel like you’re spinning your wheels with your email marketing? If so, read on to learn 5 simple tips with ActiveCampaign!

Do you know how to maximize your email campaigns’ return on investment (ROI)? If you aren’t using ActiveCampaign yet, you’re missing out on a powerful marketing tool that can help grow your business.


Social media marketing isn’t the only way to advertise to your audience. Email is still HUGE and probably brings around some of the most profitable campaigns. So what do you need to remember when promoting your brand over email:

  1. Keep your emails short and sweet: The average person’s attention span is shorter than ever, so it’s essential to make your emails as concise as possible. ActiveCampaign’s email editor makes it easy to create short, effective emails that will get your message across without overwhelming your subscribers.

    Active Campaign Email Editor Screenshot
  2. Use images sparingly: A picture is worth a thousand words, but too many photos in an email can be distracting and even cause some email clients to block the email entirely. Use images sparingly and only when they genuinely add value to your message.

    Constant Contact performed a study titled “How the Amount of Text and Images Impact Email Click-Through Rates” and found that emails with three or fewer images and approximately 20 lines of text resulted in the highest click-through rates from email subscribers.
  3. Use engaging subject lines: Your subject line is the first thing your subscribers will see, so make sure it’s something that will grab their attention and make them want to open your email.

    According to HubSpot Blog Research, email subject lines that pique your reader’s attention, incorporate promotional offers, and are tailored to their specific interests are the most effective.
  4. Personalize your emails: ActiveCampaign makes it easy to personalize your emails with subscriber data, making your messages more relevant and engaging.

    Messaging personalization, along with subscriber segmentation, and automation are the most effective email strategies according to HubSpot.
  5. Test, test, test: Always test your emails before sending them out to ensure they’re looking their best. ActiveCampaign’s testing tools make it easy to test different versions of your email so you can find the one that performs the best.

    By testing your campaign first, you can achieve up to a 28% higher return on investment according to Litmus.
AJ Tatum Digital is an ActiveCampaign Partner

What is ActiveCampaign?

ActiveCampaign is an email marketing platform that helps businesses automate and personalize their email marketing. With ActiveCampaign, companies can send highly personalized emails to their customers based on their individual preferences and interests. This allows businesses to improve customer relationships and increase sales and revenue.

Email Marketing Automation with ActiveCampaign

Why Use ActiveCampaign For Email Marketing?

ActiveCampaign is a powerful email marketing tool that can help you boost your email ROI. Here are five simple tips to get started:

  1. Use ActiveCampaign’s segmentation and tagging features to target your emails more effectively.
  2. Take advantage of ActiveCampaign’s automation capabilities to save time on manual tasks.
  3. Use ActiveCampaign’s reporting tools to track your email performance and improve results over time.
  4. Incorporate ActiveCampaign’s integrations with other platforms for even more benefits.
  5. Keep your ActiveCampaign account updated with the latest features and best practices.

5 Simple Tips to Boost Your Email ROI with ActiveCampaign

Keep Your Emails Short And To The Point

ActiveCampaign allows you to track how many people open and click through your emails, so use this data to gauge what works best. Keep your emails short and to the point, with a clear call to action, and you’ll see your open and click-through rates improve.

Use ActiveCampaign Automation features

ActiveCampaign’s automation features can help you save time and increase your ROI by automatically sending follow-up emails, segmenting your contacts, and more. Using these features, you can ensure that your contacts get the most relevant information from you.

Personalize Your Emails

Personalized emails have improved open and click-through rates, so take advantage of ActiveCampaign’s customizable email templates to create messages that speak to your contacts’ needs.

A/B Test (aka Split Test) Your Emails

A/B testing is a great way to fine-tune your email marketing strategy, and ActiveCampaign makes it easy to test different subject lines, content, calls to action, and more. Try out a few different versions of your emails and see which ones get the best results.

Use ActiveCampaign’s Reporting Features

ActiveCampaign’s reporting features give you insights into your email marketing campaign’s performance, so you can see what’s working and what needs improvement. Use this data to adjust your strategy and ensure you’re getting the best possible results from your ActiveCampaign account.

Of all the ways you can market your business, email remains one of the most cost-effective options. These five simple tips boost your email ROI and increase customer engagement.

How To Get Started with ActiveCampaign

ActiveCampaign Tips To Get Started

If you’re looking to improve your email ROI, ActiveCampaign is a great tool to use. Here are five simple tips to get started:

Use personalized content. Tailoring your emails to subscribers will help them read what you have to say. Include their name in the subject line and send them information relevant to their interests.

Make sure your email list is clean. A clean email list consists of subscribers who are interested in hearing from you and are less likely to mark your messages as spam. You can clean your list by removing inactive subscribers and bounced emails.

Take advantage of segmentation ActiveCampaign lets you segment your subscribers into different groups so you can send more targeted emails. This helps ensure subscribers only receive the information they’re interested in, which keeps them engaged with your content.

Automate your emails. With ActiveCampaign’s automation features, you can set up triggered emails automatically based on certain conditions, such as when a subscriber signs up for your newsletter or makes a purchase on your website. Automating some of your email communications will save you time in the long run while still providing a valuable service to your subscribers.

A/B test your emails. Testing different versions of your emails (known as A/B testing) is a great way to figure out what works best for you and your subscribers. Try testing other subject lines, calls to action, or even sending times to see what gets the best response from readers.


  1. Keep your subject lines short and to the point.
  2. Write compelling content that speaks to your audience’s needs.
  3. Use ActiveCampaign’s automation features to streamline your email marketing processes.
  4. Make use of ActiveCampaign’s reporting tools to track and improve your results.
  5. Constantly be testing, tweaking, and optimizing your email campaigns for maximum ROI.

Do you have any other tips to share for an effective email marketing strategy or questions about email marketing in general? If so, leave a comment below!


AJ Tatum Digital is an ActiveCampaign Partner

PS: If you need assistance with ActiveCampaign, AJ Tatum Digital is an ActiveCampaign partner! If you have any questions, schedule a free consultation today!

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