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Home - Services - Digital Marketing - Email Marketing

Email Marketing

Grow your online presence with a digital strategy by AJ Tatum Digital's Marketing Services

Accelerate Your Sales with Email Marketing

Email marketing is a noisy & crowded space. To stand out, you need to set up the right automation, deliver quality content, and design pixel-perfect templates. We help you do all this and more with our full suite of services.

Whether you’re a startup or small business owner, you know it’s important to build your email list. It doesn’t matter if you’re selling physical products or services. If your business has an email list, you’re at an advantage.

It’s time to reach your next level of success in getting more business by using email marketing. Whether you’re starting up and looking for the basics, or you need a total overhaul, we have the perfect email marketing strategy for you.

Schedule Your Free Consultation

Defining Your Email Marketing Strategy

These days, it is not enough to send out emails and hope for the best. How you create your email marketing strategy will determine how successful your campaign is.

Since there are so many options available to businesses, it’s difficult to know where you should start. However, with my email marketing service, you will build a better email marketing strategy that will get your business results.

These days, it is not enough to send out emails and hope for the best. Instead, it would be best if you had a well-thought-out email marketing strategy to get better results from your campaign.

Defining Your Email Marketing Strategy

Lead Magnets

Lead Magnets

An email lead magnet is a type of content specifically designed to attract new prospects into subscribing to an email list. The goal of an email lead magnet is to offer visitors something for their contact information.

Some common types of email lead magnets are:

  • Free eBooks or white papers
  • Free webinars or online training
  • Checklists and worksheets
  • Resource lists
  • Quizzes and surveys
  • Competitions and giveaways

Website Call-to-Actions (CTAs)

A call to action is a link or button that prompts a user to take a specific action on your website. They are one of the most important website components because they allow businesses to interact with their customers and generate leads.

The first step in designing a call to action is figuring out what will trigger it, such as showing on page load while the user is scrolling or when they’re about to leave your website.

The next step is figuring out where it will be placed on the site in relation to other elements, like text, images, and navigation.

Website Call-to-Action

Your ActiveCampaign Consultant in Fairfax, VA

AJT Digitally is an ActiveCampaign Partner

ActiveCampaign provides CRM, marketing automation, and sales software that can help you get organized, manage your leads, and identify new opportunities.

We offer free trainings and will work with you to integrate ActiveCampaign into your business for your marketing automation so you can:

  • Use customized response forms to generate new leads
  • Develop relationships with these leads by using automated sequences
  • Maximize customer value with precisely targeted marketing
  • Build a sales funnel for converting prospects into customers and advocates
  • Streamline key processes in your business to free up more time

Read our blog post, “How To Achieve Marketing Automation Success with ActiveCampaign” to learn more about how ActiveCampaign can help you.

Email Marketing Automation

Email marketing automation is an excellent way of building customer relationships. It addresses the needs of small and medium-sized businesses that are looking to automate their email marketing.

Automation helps in reducing the time and effort to send out emails by doing it systematically for a set amount of time.

We can develop your email marketing automation through services such as ActiveCampaign, AWeber, Constant Contact, ConvertKit, GetResponse, Mailchimp, Sendinblue, and more.

There are many advantages to automating your email campaigns, such as getting more subscribers and higher engagement rates.

Check out our marketing automation service’s page to learn more

Email Marketing Automation

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4 Benefits of Having a Google Business Profile
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January 24, 2022 / Business
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Learn how having a Google Business Profile can help you become more visible on Google by appearing in local pack listings and on Maps. It can even help with your SEO Strategy!

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June 27, 2023 / Web Development
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Curious about no-code automation tools? No-code automation is an emerging technology that allows small businesses to automate their workflows without having to code. These tools are designed to help you automate repetitive tasks so you can focus on more important things. In this post, you'll learn about what no-code and low-code is, their role in automation, and provides you 60+ tools to spark your curiosity!

Read More »

An Introduction To Web Analytics For 2021
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Digital marketing thrives on data. Learn about the two most popular tools for web analytics with Google Analytics and Google Tag Manager.

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