Strategic Google Business Profile Management & Optimization Services To Improve Our Local SEO
Your Google Business Profile, formerly known as your Google My Business (GMB) Profile, should be a powerful acquisition tool and an essential part of Local SEO. If you’re not familiar with Google Business Profiles, read our blog post “4 Benefits of Having a Google Business Profile” to learn more.
We can strategically optimize your profile to increase your visibility in Google Search and Google Maps to help you attract more local customers to your website and physical store with the strategies below!
A Quick Intro to Google Business Profiles
Google Business Profile gives you the chance to show up on top of the local results, appear in other results, and control how your information appears.
A Google Business Profile is a service that every local business owner should know about and use, as the information you provide can show up in a variety of ways on Google, such as in Google Search, Google Maps, and other services.
Best of all, Google offers this service for free to businesses, but it’s completely up to you on how you implement it as part of your Local SEO & Organic SEO strategy.
More About Google Business Profile
Your Google Business Profile is like a business directory listing with lots of useful features. It is free to use and run by Google, so improving your Profile also helps Google know more about your business and share this info with people who may look for a business such as yours.
By having a Google Business Profile, customers have the option to call you, send instant messages, visit your website, leave reviews, make an appointment or reservation, and request directions. You can also post updates, offers, or information regarding events and your products or services.
What’s the Secret to a Successful Google Business Profile?
The more up-to-date and useful your Profile is, the more Google will favor it. Why? Because Google’s primary goal is to provide the best possible experience for its users.
So if your information is up to date and your profile offers additional value compared to your competitors, it makes sense for Google to reward you with increased visibility.
Google provides you with many tools to build out your profile and keep visitors engaged, such as the ability to post photos, updates, events, offers, and more.
According to Ipsos Research, an up-to-date Google Business Profile:
Google Business Profile Management Services & Optimization
Setup & Verification of Your Google Business Profile
I can help you create a Google Business Profile and verify it. If your profile already exists and you cannot edit or access the account, I can help you claim it.
While setting up your profile, I will add information like your business name, business categories, address or service areas, operating hours, and additional business details. Before starting this process, you will need a Gmail account to create or claim a Profile.
Adding Products & Services To Your Google Business Profile
In adding products and services to your Profile, it’s essential that the information and linking are correct. There are other strategies you can employ here to increase your visibility for local searches.
If a product or service becomes unavailable, it’s important to remove them from your profile, which I can do on your behalf. I can add new products or services to your Profile as they become available.
Google Business Profile Reputation Management
Managing your Google Reviews is crucial to both your online reputation and how well you perform in local searches.
I am an expert at online reputation management and can reply to both the good and bad on your behalf, as well as provide tips on how you can get more Google reviews.
Strategic Marketing with Google Business Profile Posts
Strategic marketing posts can give your Profile greater exposure. These can be news updates or information on events you may be running. You can also post information on your products or services, and even include special offers.
I can create high-quality posts that fit within Google’s posting guidelines. I focus on creating content that is engaging and highly optimized to get you the best results in local search.
Get More Reviews with My Simple & Effective Methods
How To Get More Google Reviews
In the 2020 Moz Annual Report, it showed that Google Reviews ranked second, just after posts, in terms of local ranking factor.
So we definitely need them, but how do we get them?
I offer an effective and easy way to get more reviews from your customers, using only a simple link. For a small fee, I give you an easy-to-remember link you can provide to your clients in person, over the phone, in email, and in texts. This link will take your customer directly to Google to leave a review for your business.
You have two options to choose from for the format of the link.
The Benefits of Partnering with AJ Tatum Digital
Done-For-You Google Business Profile Management
Be at ease knowing your Google Business Profile is active, up-to-date, and free from spammy suggestions from online trolls (or competitors) trying to hurt your Google local rankings and get your listing taken down.
You don’t have to worry about business profile management, Google posts, or replying to reviews – I’ve got you covered! You can trust me with your Google Business Profile.
Making sure your Google Business Profile is healthy, optimized, up-to-date, and spam-free is my job. Plus, I’ll go to bat for you and your business if I see anything off. I’ll use the right channels to fix potential location problems on your behalf.
Affordable Google Business Profile Services
My pricing is simple and transparent. My hourly rate is $120/hr. I reduced this rate to $100/hr when there are 10+ hours of work guaranteed a month.
Besides an affordable rate, there are no minimums. I am flexible and am only interested in helping your business enjoy more success online.
You’re Not Locked Into Any Contracts
I have no lock-in contracts or tricky “Terms and Conditions”. For example, you may only want me to help with the initial setup and then want to take it from there and that’s completely fine!
In the future, if you need any further help, you can simply get in touch with no strings attached.
Frequently Asked Questions
Is Google Business Profile the same as Google My Business?
Yes, on November 4, 2021, Google renamed “Google My Business” to “Google Business Profile”.
Is Google Business Profile Free?
Yes, Google offers this service to businesses for free; however, it’s up to you to make the most of the tools they provide.
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