Search Engine Marketing
Ready to Take On the Search Engine World?
How would you like to rank higher in search results? Do you want to drive more traffic to your website? Would you like to find more customers? If so, we are ready to help you succeed.
Search engine marketing (SEM) is a way to market your products or services online by integrating search engine optimization (SEO) with advertising on search engines. SEM provides a way to reach a broader audience and increase traffic to your website. This type of digital marketing can also help your business generate additional leads and boost your sales.
There are many benefits of using SEM to promote your business. Some of these benefits are increased visibility, improved customer conversion rates, competitive advantages, and cost-effectiveness.
So, if you’re looking for a way to reach a wider audience and increase your site’s traffic, SEM is a guaranteed win.
What is Search Engine Marketing?
In search engine marketing, you use paid search ads to make sure that your products or services appear on search engine results pages. SEM includes many things, including YouTube advertising, mobile app advertising, Google Ads, Bing Ads, PPC and bid management, contextual networks, display advertising, and remarketing pixels.
Why Is Search Engine Marketing Important?
According to Clutch, 75% of internet users say paid search ads make it easier to find the information they are searching for on a website or search engine.
By using search engine marketing, you can get your business in front of buyers who are actively looking for your product or service.
It gives you the ability to be precise in your targeting, as well as to create multiple advertising “touchpoints” throughout the buyer journey, facilitating the conversion of potential customers.
With search engine marketing, you can become visible on the first page of Google within a few hours as opposed to months with search engine optimization.
How Does Search Engine Marketing Work?
The goal of SEM is to increase the visibility of your website on search engine result pages (SERPs), thus enabling potential clients to find you more easily.
In order for this goal to be achieved, it’s necessary that your website has an improved ranking so that it appears at the top positions when someone searches for certain keywords or phrases. I can achieve this by optimizing your content and increasing web traffic naturally through SEO or PPC campaigns.
What Benefits Are There To Partnering With AJ Tatum Digital?
Brand awareness – Put your business on the map
I help build a strong digital presence for your business by utilizing the latest search engine marketing techniques so that your website ranks high on the most popular search engines.
Targeting – Get your message across to the right audience
I am up-to-date with the latest technological advances and have the knowledge of how to get you noticed. I’ll target your campaign according to what is best for you and your business.
Measurement – Keep track of progress amidst competition
I keep close track of our successes so that I can assure you of our efforts. With me, you can measure the effectiveness of every penny spent on advertising.
What SEM Services Does AJ Tatum Digital Provide?
I help businesses understand their customer base and deliver targeted ads accordingly. I will provide you with tailored PPC campaigns that will meet your budget and objectives while generating high-quality leads for you!
My services include bid management, PPC campaign strategies, ad copy development, landing page optimization, keyword research, bid management, budget planning, and pacing, mobile ad formats, lead generation, online shopping ads, and more.
