Go Beyond Rankings With Your Search Engine Optimization Results
I’ll help you grow your business with my SEO services & strategies. Let me manage your digital presence and rank higher on search engine result pages (SERPs), so you can get more visitors, convert them into leads, and gain new customers.
I’ll optimize your website for the major search engines, creating a strategy to help you reach your goals and ensure that you’re getting the best ROI possible.
I will create a strategy encompassing keyword research, link building, and other methods to help you rank higher on the search engine results page.
Trustworthy SEO Service in Fairfax, VA
Using search engine optimization is an effective method of generating web traffic without having to pay for each lead.
I will identify important, sales-generating keywords for your website and then change the structure, pages, content, images, etc., to help you achieve top rankings.
I offer the following services:
The Basics of Keyword Research
Researching keywords is the first step in search engine optimization and is crucial to your SEO strategy. To create the best content for your website, you must know how your intended audience thinks about your business and implement various types of keywords. Taking these keywords into account will help you write high-quality and useful content.
By doing keyword research, you can uncover specific information about search terms that can help answer questions like:
What is On-Page Search Engine Optimization?
On-page SEO aims to improve the visibility of a web page by optimizing its individual parts so search engines will rank it higher and deliver more relevant traffic. On-page SEO involves both the content and the HTML source code of the web page that can be optimized instead of off-page SEO, comprising links and external signals.
There are several fundamental parts of on-page SEO: page titles, headings, content and content organization, and internal linking.
What Are Backlinks & Off-Page SEO?
A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.”
Why are backlinks important?
The reason backlinks are precious for search engine optimization is that they represent a “vote of confidence” from one website to another.
Search engines view backlinks to your website as a testament to the quality of content you are providing. When many sites link to the same webpage or website, search engines can infer that the content is worth linking to, and therefore is also worth including in their search results. As a result, getting these backlinks can help a site achieve better ranking positions or improve its search visibility.
How do backlinks relate to Off-Page SEO?
Building backlinks is at the core of off-page search engine optimization. As mentioned, backlinks represent a “vote of confidence” from one website to another. Off-Page SEO is about link building, social media, and other factors that happen outside of your website.
Read more about how backlinks can help you in my blog post, “Why Organic SEO Takes Guts, but It’s Effective“.
What is Local SEO?
Local search engine optimization attempts to increase visibility for businesses that provide direct services to their communities. The type of business can be like a grocery store or dentist’s office. It can be a service-area business that operates in a particular geographic location, like an electrician or house cleaner.
This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google & Bing.
Local SEO also involves managing online reviews and ratings, local social media engagement, and more.
What is Technical SEO and Why is it Important?
The goal of technical SEO is to ensure that your site complies with search engine guidelines to make sure it can be crawled and indexed easily.
One aspect of Technical SEO involved implementing Schema on your website. Read my blog post “Why You Should Use Schema for SEO & 3 Benefits” to learn more.
In addition, a technical SEO audit evaluates your website’s current position in terms of search engine optimization and identifies areas for improvement.
Users’ demands have transformed over the years, and search engines have become more sophisticated. The number of smartphone users worldwide has now risen to about 3.5 billion, according to Statista. Because of the massive increase in mobile device usage, Google has launched an algorithm update that emphasizes site speed and mobile experience when ranking web pages.
Search engines can penalize sites with poor structure, slow load times today. Unfortunately, these technical SEO issues may lead to a steep drop in organic traffic and search rankings without proper intervention.
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