Web Analytics

Web Analytics

Gain Valuable Insight Into Your Visitors

Web analytics provides information on what users are doing on your website, which can be used to increase conversion rates, fix technical issues, and create more compelling content.

Web analytics are extremely important for all businesses. These statistics provide invaluable information about your websites such as which pages people visit, how often they visit, what devices they use, and the demographics of your visitors. This information can then be used to increase conversion rates, fix technical issues, and create more compelling content.

Web analytics is a way to enhance a website in several ways, such as fixing technical issues, creating better content for users, and drawing more visitors/customers.

Why Are Web Analytics Important?

Because website analytics help you monitor your site’s activity, they are a vital part of running any campaign. As a result, you can reshape or tweak any areas of your strategies that aren’t succeeding.

So, what web analytics metrics matter to your site? What tools are available for web analytics?

That’s where I can help you and guide you to learn about tools such as Google Analytics, Google Tag Manager, Matomo, Facebook Pixels, and many more integrations that are typically part of any marketing automation integration.

Web Analytics Graph
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How AJ Tatum Digital Can Help You With Web Analytics

I’ll help you implement web analytics properly on your website or eCommerce store. In addition, I’ll work with you to understand the available reports for free from tools like Google Analytics and Google Search Console.

Here are some things you’ll learn from implementing web analytics:

  • Observe traffic and sources. Using web analytics, you can look at sources and channels that produce new and returning visitors. Sources and channels can include referral traffic, social media platforms, pay-per-click ads, and more. Knowing where traffic is coming from and getting to you will help you bolster weak areas and leverage valuable sources.
  • Examine bounce rates and exit pages. Bounce rate refers to the percentage of single-page sessions when a user does not browse your website beyond one page. Exit pages show the places where visitors lose interest, or hopefully, complete a sales funnel.
  • Inspect conversion rate. No matter which platform you decide to integrate with, they all can track conversions, which you can think of as goals. For example, if you want users to sign up for your newsletter, you’d want to know what percentage of visitors complete that form.
  • Gauge successful keywords. Keywords are the building blocks of getting exposure and revenue for your business through search engine optimization (SEO). For example, web analytics in Google Search Console can reveal which queries people used to search for your site. This can determine if your keyword research and usage are effective.
  • Understand demographics. Having data on your website visitors clarifies who is interested in your products and services by giving you information about their demographics. Your business can tailor content to your prospects’ locations, interests, technology, age, and gender by analyzing web analytics data.
  • View revenue and ROI. Web analytics also stays on top of the transactions and revenue your campaign musters. This web analytics metric also showcases the sources that turn into purchases.
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