12 Can’t-Miss Sessions at 2023’s B2B Marketing Exchange Conference #B2BMX
This week, the annual B2B Marketing Exchange (B2BMX) conference kicks off in Scottsdale, Arizona, and if the promise of sunshine wasn’t enough, the speaker lineup has me buzzing with excitement.
This is my first B2BMX and I’m hoping to run into some old friends and make some new connections as we soak up all the energy and inspiration from the B2B marketers attending, presenting and exhibiting.
If you are like me and get easily overwhelmed with so many inspiring sessions from top thought leaders to choose from, here’s a cheat sheet for the can’t-miss sessions I’m most looking forward to.
DAY 1 – FEB 27
Marketing + “The Machine”: Sizing Up AI’s Emerging Impact On Efficiency Vs. Risks To Creativity
Last week we were honored to talk to Pam Didner, founder and vice president of marketing at Relentless Pursuit, to get a sneak peek of these session on artificial intelligence (AI) and the impact it has on B2B marketing. She will explore some of the current AI applications already in use in the B2B landscape, as well as how to better understand how AI impacts the sales and marketing landscape, help us all connect the dots between the AI and our marketing roles, and so much more.