When it comes to online reviews, a 3-star rating is bad
Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey.
Why we care. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star and a 3-star rating – which can result in lost revenue for those companies.
A -67% decrease in trust. The question: What is the minimum star rating (out of five) a product or service needs for consumers in the consideration stage of a purchase decision? And the results were clear:
via Go Fish Digital, 3-Star Reviews Result In A -70% Decrease In Trust [Data Study].
- Having 5 stars or 4 stars comes with an extremely high level of trust, 95% and 96.3%, respectively.