Your Marketing Emails Are Annoying. Here’s How You Can Fix Them.
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When you open your email inbox in the morning, what do you see?
If you’re like most people, you probably notice a few dozen new messages related to your job or your business — and dozens more emails that are pure marketing fluff.
The average person receives more than 100 emails per day. Marketing emails are, occasionally, insightful or valuable in a unique way. But more often than not, they’re a source of unnecessary additional clutter in an inbox that’s already overflowing. In other words, most marketing emails are annoying.
That might be hard to accept. If most marketing emails are annoying and yours aren’t truly exceptional, the reality is that most of your marketing emails are not serving any real purpose.