9 Types of Lead Magnets That Will Quickly Grow Your Email List
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If you’re anything like most internet users, your email inbox is crammed full of messages from brands you love, brands you’re interested in and brands you’ve never heard of. There’s no way you can read (or even keep up with) all of them. So, how do you make sure your messages stand out and get opened?
One way is to offer a lead magnet, also known as an opt-in incentive. A lead magnet is a piece of content that’s designed to capture a user’s attention and persuade them to sign up for your email list. There are many different types of lead magnets — from ebooks and white papers to free trials and coupons — and they can be very effective in growing your email list. To help you get started, here’s a list of nine types of lead magnets that you can use to quickly grow your email list: