5 Surprisingly Easy Ways To Get People To Read Your Emails
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Did you know that 20% of a brand’s emails will never reach the customer at all? This, coupled with an email provider’s desire to provide the best user experience within the inbox, means that many more are going straight to spam or promotions.
As email matures as a direct-to-consumer marketing channel, more and more businesses engage in the practice, meaning consumers are more overwhelmed with email marketing than ever before.
As a natural result, consumers pay less attention to their emails.
Related: Why Email Marketing Is Better for Your Business Than Social Media
Marketers and brands work really hard and spend a lot of money to build their email lists, so it’s no big surprise they’re let down when they see open rates between 15% and 25%. Because owning a strong email list can be one of the most important assets for your business, we need to find ways to ensure that emails serve us well.