5 Great Value Proposition Examples & Why They Work via @sejournal, @natalieannhoben
“Find a need and fill it.”
This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire.
It’s also probably the simplest, clearest explanation of a value proposition, finding where the need is and then addressing it.
Arguably the most important part of any business’s marketing messaging, many business owners and marketers struggle to define their value proposition.
Instead of simply and clearly defining why they’re in business, they obfuscate through corporate jargon, buzzwords, and empty slogans. Or they don’t have one at all, at least not one they have defined.
If this sounds like you, there’s good news: You’re probably vastly overcomplicating things.