Key Insights From TikTok In The What’s Next 2023 Trend Report via @sejournal, @gregjarboe
Over the past year, the global TikTok community has outgrown many of its Gen Z stereotypes.
It has created new genres of entertainment, shared authentic stories that have brought communities together, and even helped other people discover new ideas.
This has prompted brands of all sizes around the world to either create new types of content on TikTok to engage these communities or sponsor TikTokers who can create engaging content for them.
These shifts are documented in TikTok’s What’s Next 2023 Trend Report, the social video platform’s third annual trend forecast.
It’s a resource that can help both digital advertisers and social media marketers understand how consumers’ wants and needs may change in the coming year.