New Google Ads Feature: Account-Level Negative Keywords via @sejournal, @MattGSouthern
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Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability.
- Account-level negative keywords in Google Ads offer greater brand safety and suitability by allowing advertisers to exclude traffic from all search and shopping campaigns.
- Advertisers can manage negative keywords more efficiently at the account level, saving time and reducing the chances of human error.
- This feature is an important step in giving brands more control over their advertising placements.