SEO & Reputation Management: An In-Depth Guide via @sejournal, @HelenPollitt1
All forms of marketing play a part in good brand management.
Using the same tone of voice throughout your ads and emails and choosing the same photo assets for your website as your billboards contribute to the picture painted when a customer considers your product or service.
Sometimes, however, your brand might be in receipt of some negative press or reviews that can alter the way it is seen.
If a potential customer wants to know if your business is reputable, they will likely search for you online.
Visiting your website isn’t enough; they’ll want more objective feedback.
So, online reputation management is critical.
It is the process of shaping and controlling the narrative around your brand online.