You Must Unlearn What You Have Learned About B2C Content Marketing via @sejournal, @gregjarboe
I’m a big fan of Robert Rose, the Chief Strategy Advisor of the Content Marketing Institute (CMI) and Chief Troublemaker of The Content Advisory.
He’s a content marketing pioneer and a thought leader in the field.
So, I was somewhat surprised to read his latest article, which is entitled, “B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research].”
I agree with his analysis of the strategic challenges facing B2C marketers because it’s based on the latest research from CMI and MarketingProfs.
According to the recently released “B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023”:
- Â 57% of B2C marketers say creating content that appeals to different target audiences is their biggest challenge.