Google Ad Grants: A Guide For Nonprofits via @sejournal, @BennyJamminS
Many charities and nonprofits with tight budgets don’t consider digital marketing.
It takes a lot of time and money, and you might consider your efforts “too local” to investigate the possibilities.
But local nonprofits, like local businesses, can benefit greatly from PPC ad campaigns and SEO.
Google offers grants to certain organizations that qualify to take care of the budget concern. It also provides helpful tutorial videos.
What Is Google Ad Grants?
Google Ad Grants is a program in which Google offers qualifying charities and nonprofits a monthly grant budget to run ad campaigns. You can then run ads to help raise awareness, fundraise, and attract volunteers to your organization.
With Google Ad Grants, you can get your message out in the paid ad sections of search engine results without impacting your budget.