Google’s John Mueller Cautions Against Keyword-Rich Domains via @sejournal, @MattGSouthern
Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings.
However, there are several reasons why keyword-rich domain names can be detrimental to a website’s success.
In response to a thread on Reddit, Google Search Advocate John Mueller shares his opinion on domains with exact match keywords and why they might be a bad idea.
Mueller On Domains With Exact Match Keywords
In the r/SEO forum on Reddit, a user asks if it’s worth it to pay a hefty fee for a domain containing the exact keywords they want to rank for.
Mueller says:
“I’m not a fan of keyword-keyword domains, but YMMV. Random thoughts:
everyone thinks you’re a spammer