Google Ads: New Features For Performance Max Campaigns via @sejournal, @MattGSouthern
Digital marketers can now optimize and prove the incremental value of their Performance Max campaigns with new features from Google.
The search and advertising giant has announced several updates to help advertisers improve campaign performance on Search inventory, grow ROI with higher-impact video creative, measure conversion uplift, and get deeper reporting.
Brand Exclusions
One of the new features Google is rolling out is campaign-level brand exclusions, which will provide added control for Performance Max campaigns.
Advertisers can now exclude their brand terms and choose from a list of other brands to exclude.
This feature will help to block traffic from most brand misspellings and brand searches in a foreign language.