Google Updates Guidance On How to Qualify For Discover Traffic via @sejournal, @martinibuster
Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content.
Google Discover is Part of Search
The changes to Google’s documentation underline the fact that Google Discover is a feature of Google Search.
It’s a way to surface content that is relevant to user interests, but without requiring users to type in keywords.
Although Discover is a part of search, Search Console offers a Google Discover report that provides data specific to Discover-based traffic (review Search Console Discover report here).