Google Ads Launches Performance Max For Travel Goals via @sejournal, @MattGSouthern
Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide.
According to Google’s data, this new option for hotel advertisers comes when searches for “book a flight” are up over 70%.
Additionally, 40% of leisure travelers say they spend more time and effort planning their trips than before the pandemic.
Performance Max for travel goals will help hotel advertisers reach customers at all stages of the planning process by creating ads in multiple formats.
With one campaign, advertisers can reach customers across various Google channels, including YouTube, Display, Search, Discover, Gmail, and Maps.
All you need to do is establish your budget thresholds and conversion goals, and Google’s AI will handle the day-to-day tasks, such as bidding, optimizing ads between channels, and choosing the most effective asset groups.