How To Use Performance Max For Travel Campaigns via @sejournal, @brookeosmundson
Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry.
The need for additional support tools outside of retail and ecommerce has been strong as Google continues to prioritize Performance Max and automation.
Google’s latest tutorials video provides key steps to setting up a successful Performance Max campaign for hotel properties.
The touted benefits of Performance Max for hotels are similar to other industries:
- The ability to reach users across the full range of Google inventory
- Expand brand reach with additional ad formats and channels
- Utilizing strategic inputs to help steer Google’s AI for maximum performance.
Step 1: Prepare the Account Settings