Google Ads Update: New Brand Controls For Search & Performance Max Campaigns via @sejournal, @MattGSouthern
As AI technology plays an increasingly significant role in advertising, Google recognizes that brands need more control over where their ads appear.
To address that challenge, Google Ads is launching two new options:
- Brand restrictions for broad match keywords in Search campaigns
- Brand exclusions in Performance Max campaigns.
Brand Restrictions In Search Campaigns
Broad keyword match types paired with Google’s Smart Bidding algorithms can help ads reach a relevant audience and generate conversions.
However, some advertisers struggle to use broad match for their brand name campaigns to avoid non-brand-related traffic and clicks.
To assist advertisers, Google is launching brand keyword restrictions for broad match globally.