5 Reasons You Must Pair Data and Storytelling
When was the last time you quoted a stat to someone else?Â
Most likely you’ve done it in the last couple of days. I’ll bet it was easy to hang your hat on that number—it rolled off the tongue and made your argument more believable. That’s the power of data—it provides an anchor for information and it lends credence to the point you’re making. Plus, let’s be honest, data makes the information feel more scientific, more specific.Â
In addition, data can help you to demonstrate authority, relevance, and differentiation to your audience. But on its own, data is just information—so the trick is in pairing it with narrative and a good dose of “what it means for you.”Â
Here are five reasons that content creators should pair data and storytelling to create content that truly engages.Â