5 Types of Social Media Content That Convert Traffic Into Customers
Get a better understanding of the content types that you should be focused on in your business’ social media accounts.
Every business knows that having a social media presence is a must. But getting the most visibility for your brand is getting more and more difficult. Almost everyone including your competitors are pushing more content on social media.Â
If you want to know how to convert your social media traffic into customers, this blog post is for you. Here’s a quick guide to the most popular social media content types that work!
What Types of Content to Post on Social Media?
Before we jump into the content formats, it’s important to take note of the major social media trends happening this year. The Social Media Industry Report 2022 shows a clear decline in Facebook and Twitter users, and an increase in Instagram, LinkedIn and TikTok platforms.Â
- Facebook is declining in popularity
- Instagram growing in popularity
- Short-form video use is on the rise
- Marketers show increasing interest in YouTube and TikTok content
- Facebook and Instagram ads contribute the most sales for most marketers (>50%)
- Videos (54%)
- Images (53%)
- Text-based posts (30%)
- Stories (26%)
- Live videos (25%)
Source: Sprout Social
5 Types of Content to Post on Social Media
HOW TO USE VIDEOS ON SOCIAL MEDIA
- Videos get 49% more engagement than images.
- Video content is 2x more likely to be shared on social media than images.
- 54% of marketers say videos helped them sell more products.
- TikTok and YouTube are growing in popularity among Gen Z.
- Compile a behind the scene or vlog style video of your brand and post it on YouTube.
- Share a step-by-step tutorial of using your product and post it on YouTube or Facebook.