6 Tips to Actually Grow Your Brand on Social Media
For startups and growing businesses, building a branded identity is key to success — period.
Your brand is the thing that makes your team unique.Â
It’s what sets your company apart from your competition, and what keeps your customers onboard. Your brand on social media is a digital footprint and extension of your identity as a brand.
In fact, the modern consumer now sees the branded experience as the factor that differentiates one company from another. In most cases, a better experience is more important to the consumer than product quality or price.
(This is especially true when product quality is universal, or the differences from brand to brand are negligible. It also comes into play for retailers, who often sell similar or identical products.)
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