Meta Publishes New Guide to the Key Factors Influencing Consumer Decisions
What are the key elements that are driving consumer action today?
According to a new report from Meta, created in partnership with Publicis Data Intelligence, and incorporating insight from over 1,000 consumers, the most influential factors are: video, social commerce and recommendations.
The new, 14-page whitepaper, which you can download here, looks specifically at South East Asian market trends, though the findings are likely universal, with Meta working to identify the key elements that drive consumer action in the modern landscape.
And as noted, video comes out on top as the biggest driver of action.
As per Meta:
“Video has the highest engagement rate of all content types. Whilst TV is considered the most influential video touchpoint, Facebook is one of the most efficient video channels due to accelerated digitization and increased mobile video consumption.”