Meta Signs New Deal with Shutterstock Over Usage of Content for AI Creation Tools
With generative AI tools now filtering through the market, you can bet that all the major tech giants are assessing their options on the same, and how they can iterate their own tools to incorporate AI elements, and facilitate new creative options.
And Meta is most definitely among them – today, AdWeek has reported that Meta has struck a new deal with Shutterstock that will enable Meta to utilize Shutterstock’s library of visual and audio content to fuel its AI tools.
As reported by AdWeek:
“Shutterstock says the expanded partnership will allow the two companies to bring new creative offerings to market, build on Shutterstock’s ecosystem to compensate and connect contributors to creators, and enable Meta to use Shutterstock’s expansive content library to develop, evaluate and train its machine learning capabilities.”