Twitter Scales Back Recommended Tweets in the Main Feed due to Engagement Impacts
Hey, have you noticed how your main Twitter feed – now called the ‘For you’ feed – has been cluttered with a lot more recommended tweets from profiles that you don’t follow over the past week?
You’re not alone – many users have questioned the sudden influx of recommendations, with Twitter taking the addition of its new, side-swipe away ‘Following’ feed as license to start pumping in more and more tweets.
Because if you don’t like them, you can just switch to the other feed – and if you do like the recommendations that Twitter’s pushing, that might just keep you engaged in the app for even longer, or maybe highlight some new people for you to follow in the app.
But according to Twitter chief Elon Musk, Twitter has gone a little too hard on the recs, and will scale back accordingly.
— Elon Musk (@elonmusk) January 18, 2023