Meta Prompts Users to Review their Privacy Settings for Data Privacy Day
Data Privacy Day is being held on January 28th, and to mark the event, Meta is urging users to review their privacy settings, while it’s also looking to highlight its various initiatives to help protect users, and give people more control over their data usage.
Which hasn’t always been Meta’s strong suit. As a reminder, the Cambridge Analytica controversy came about because Meta had allowed academic institutions to access Facebook user data on a massive scale, which eventually got into the hands of private operators, who then used that insight to build a voter targeting machine.
The actual effectiveness of that program remains debatable – but since then, Meta has gone to extra effort to better protect user insights, and ensure that such information doesn’t fall into the hands of organizations that might seek to use people’s inherent traits against them, the manipulate their actions based on the same.
- Launching a new Privacy Center and updated Privacy Policy, both of which are designed to help users better understand their options in controlling how their data is used in Meta’s apps.
- Defaulting teen users into more private settings on Facebook and Instagram
- Implementing new initiatives to provide more protections within the creation of its more immersive metaverse experiences
- Further restricting ad targeting options for teen users