Instagram Chief Says Photos Will Get More Focus on the App in 2023
Good news for Instagram purists – Instagram chief Adam Mosseri says that the platform has gone too hard on pushing videos, and will look to make photos more of a focus once again in 2023.
Mosseri made the remark as part of his weekly Q and A series, conducted in his IG Stories.
As per Mosseri:
“I think we were overfocused on video in 2022 and pushed ranking too far, and basically showed too many videos and not enough photos. We’ve since balanced, so things like how often someone likes photos versus videos, and how often someone comments on photos versus videos, are roughly equal, which is a good sign that things are balanced.”
Mosseri further notes that photos will remain a key focus for the app, and that maintaining the right balance in this respect will be key.