Twitter’s Considering Charging Brands $1, 000 Per Month for its New Gold Checkmark
How much is a verification tick on Twitter worth for your business?
Clearly, there is value in having official recognition, and an indicator to visitors that this is your genuine, verified brand handle.
Would you pay $50 per month for Twitter’s new gold checkmark for brands? What about $100? That feels a bit steep, right?
Hopefully it doesn’t, because Twitter’s actually considering charging $1, 000 per month for brands to be granted a gold tick. The new package would also then enable brands to effectively verify their own staff with its official brand logo marker, but that will cost you an extra $50 per employee added.
That… seems like a lot to pay, for not much in return.
The early pricing was communicated to some brand partners last week, while The Information has also viewed internal Twitter communications which confirm the proposed pricing.
— Matt Navarra (@MattNavarra) February 3, 2023