Reddit Releases Themed Avatars for Super Bowl LVII
Reddit has announced a new set of custom avatars for the Super Bowl, created in partnership with the NFL, which will give football fans another way to engage with the event.
As you can see in this image, Reddit’s football avatars will be available in Kansas City and Philadelphia colors, and will provide another way for Reddit users to show their support within the app.
And a lot of Redditors are indeed football fans. Reddit says that it facilitates 411 million views in football-related communities every month, including 195 million monthly views for r/NFL. Reddit also says that there was a 32% YoY increase in Super Bowl mentions in the app last year.
Reddit’s avatars, meanwhile, have proven surprisingly popular in their own right, with the simple, mascot images becoming a hot commodity on NFT trading forums late last year.