Meta Tests Product Promotions in IG Group Chats
In its most recent earnings call, Meta reiterated its push to monetize messaging, and enable businesses to tap into the growth of private messaging across its apps.
Over the years, social media behavior has shifted – where users once posted to the news feed or their public Stories, they’re now, increasingly switching to messaging instead, which Meta’s now looking to lean into with new products, like its recently launched ‘Channels’ broadcast chat element.
And this could be another way for it monetize that shift.
As you can see in this example, posted by Sachin Shah, Meta’s now testing out a new option that encourages business users to highlight relevant products in chats.
It’s not clear what the qualifiers are for this – whether it’s for group chats only, whether it’s only limited to business accounts. But as you can see in this prompt, some users are now being directly prompted to highlight their products in messaging discussions, as another means to promote their goods.