Pinterest Highlights Positive Benefits of Pinterest Use via New Study
Pinterest is looking to differentiate itself from other social apps, by highlighting how its systems are built to facilitate more positive, beneficial experiences, as opposed to addictive, compulsive behaviors.
Via a new study with UC Berkeley’s Greater Good Science Center, Pinterest says that daily interaction with inspiring content in the app helped Gen Z college students to buffer against burnout and stress, ‘even when they were studying for stressful college exams’.
Though the study was somewhat unusual – Pinterest had a group of study participants either use Pinterest for 10 minutes per day or solve online jigsaw puzzles for same amount of time, consistently over two weeks. The comparison was designed to give some measure of differential benefit between using Pinterest or conducting another neutral activity.