Meta’s ‘Widely Viewed Content Report’ Highlights Top Content Trends on Facebook
Meta has released the latest version of its Widely Viewed Content Report, which aims to dispel the notion that Facebook’s algorithms favor divisive, argumentative, political content, with the actual data showing that what the majority of Facebook users actually see in their feeds is far more mundane.
It’s been an interesting experiment for Meta – earlier versions of the Widely Viewed Content Report have shown that many of the most viewed posts and stories were actually, eventually removed for violating Meta’s terms of service, so while Meta’s looking to highlight that it doesn’t facilitate the spread of harmful information, it’s actually done the opposite in some respects.
But for the most part, the report shows that what gets the most traction on Facebook is generally light, humorous content – which does show that politics doesn’t dominate the feed. But maybe, what does gain the most traction isn’t a lot better.