Meta Reduces the Price of its VR Headsets in Order to Maximize VR Adoption
Meta has changed its mind on its VR headset prices once again, with the announcement of new, cheaper Quest and Quest Pro units as of next week.
As you can see here, Meta has reduced the price of the 256GB Quest 2 by $70, now at $429 per device, while the Quest Pro has been slashed by a whopping $500, bringing it to under $1,000 per unit.
That’s a big shift, especially when you also consider that Meta actually increased the price of both just six months ago, amid rising costs and declining ad intake.
It seems that Meta’s now more confident in its future in this respect, with its ad business getting back on track, enabling it to invest more into the VR future, and the expansion of the metaverse as a new paradigm for users.