Twitter’s Developing a New Option That Would Enable Users to Opt Out of Ads in Certain Categories
Twitter is working on a new option that would enable users to opt out of ads in certain sensitive categories, in order to better customize the promotions that you see in the app.
As you can see in this image, posted by app researcher Nima Owji, Twitter’s looking to add a new section to its ‘Ads Preferences’ which would enable users to opt out of ads in certain categories. ‘Gambling’ is the only option available at this stage, but it’ll likely eventually be expanded to include alcohol, guns, etc.
Note too that this doesn’t mean that you won’t see any of these ads at all in the app. The wording in this example states that you can ‘choose to see fewer ads about these categories by opting out’.
So Twitter might still show you some ads, even if you’ve directly indicated that you’re not interested. But I guess, when you’ve lost 70% of your top spending advertisers, you need to keep your options a little open in this respect.