Pinterest Provides New Tips on Effective Pin Advertising Approaches
Pinterest has provided some new Pin ad tips, based on various brand lift studies, incorporating feedback from over 120,000 Pinners. The data shows that taking a multi-format, multi-stage approach can provide bigger returns, with brands that focus on awareness, consideration, and conversion seeing, on average, three times higher conversion rates than those aligned with just one objective.
Here’s a look at Pinterest’s key tips:
Experiment with multiple objectivesÂ
As noted, Pinterest’s main action point is that advertisers should aim to target consumers at each stage of the purchase cycle, as opposed to focusing on just one aspect.
As per Pinterest:
“By adopting more than one objective, advertisers have seen up to a 57% improvement in sales lift. If you’re focused only on conversion, you may forgo reaching new customers further up the funnel.”