Reddit Publishes New Guide to Mother’s Day Marketing in the App
Mother’s Day is coming up (5/14), and Reddit has published a new guide that explains why its platform could be a valuable consideration for your Mother’s Day marketing push, and how to connect with Redditors around the event.
The 16-page guide includes a range of notes and pointers to help optimize your Mother’s Day approach, which is Reddit-specific, but likely also relates to how other social platforms see engagement around the event.
You can download the full guide here, but in this post, we’ll take a look at some of the highlights.
First off, Reddit provides an overview of its unique audience, and their engagement in Mother’s Day shopping.
As you can see in this chart, Reddit provides reach to users that are not active in other social apps, with one in five Reddit users being moms.