Meta Tests New Group Post Sharing Option on Instagram
With more sharing activity moving to DMs, and away from social feeds, Meta’s working to incorporate more elements to capitalize on this shift, and ensure that it remains the leading platform for person-to-person engagement.
Its latest experiment on this front is a new post sharing option on Instagram that would enable users to spark a private discussion based on a post, via a ‘collaborative collection’ that any chat user can then add posts to.
As you can see in this example, shared by app research Pururaj Dutta, Collaborative Collections would be a new way to focus engagement around posts, as opposed to sharing to a single person or copying a link.
That could make it a little easier to kick off a chat around a trending post, and for friends to add other posts into the mix, feeding into DM engagement.