Twitter’s Amplifying Tweets from a Selected List of VIPs as it Seeks to Prop Up Engagement
I mean, it’s not surprising, but still…
According to a new report from Platformer, the Twitter 2.0 team has established a list of around 35 celebrity accounts that are being granted an additional reach boost on the platform, in order to ensure that these users are seeing high engagement with every tweet, thus incentivizing to keep sharing their thoughts in the app.
The list was reportedly kicked off February, after Twitter chief Elon Musk noticed that engagement on his own tweets was in decline. In response, Musk tasked his engineers with ensuring that his tweets, specifically, were seen by as many people as possible. From there, Musk and Co. have reportedly expanded that approach to ensure that a range of VIPs get the same treatment, with Musk’s view being that they’d be as upset as he was if their visibility were to drop.