Meta Previews Coming Generative AI Ad Tools, Prompts for VR World Creation
Generative AI is evolving fast, and as with every technical development, Meta’s trying to get in on the action, with its own AI tools now becoming a bigger focus for the company, as interest in the metaverse wanes.
I mean, that hasn’t yet been a big trend anyway, because the metaverse, as Zuck and Co. envision, simply isn’t available in any functional form at this stage. But it does seem that the company is now lessening its discussion of its VR world, in public at least, and looking to other trending projects, as a means to maintain relevance in the online landscape.
Which leads to generative AI, and today, Meta has revealed that it’s looking to release new generative AI ad creation options in the second half of this year, which will provide additional ways for advertisers to customize their promotions for different audiences across its apps.