Twitter Implements its 50% Ad Reduction Incentive for Twitter Blue Subscribers
A new element has been added to Twitter Blue this week, with the company implementing its long-promised initiative to reduce the amount of ads that Twitter Blue subscribers see in the app – though it doesn’t quite go as far as Twitter had initially suggested in its communications.
Back in November, when Twitter chief Elon Musk outlined his plan for the new Twitter Blue package, including a blue checkmark, Musk also promised that subscribers would eventually see half the ads in the app.
Many have since speculated that this could prove problematic, because the amount of money that Twitter generates from ads almost outstrips the potential revenue that it could bring in via Twitter Blue payments. So it may actually not be viable, in a business sense.