Could the ‘Twitter’ Brand Name Soon be Gone from the App?
What if you woke up tomorrow and Twitter had disappeared, and in the place where it usually is on your phone, there was a weird ‘X’ icon instead?
That’d be strange, right? Years of brand equity has been built into the Twitter name, and terms like ‘Twitter’ and ‘tweets’ are now universally understood, to a large degree, as to what they represent. No business would forgo that type of brand recognition and resonance. Right?
This could actually happen very soon, with Elon Musk ramping up his references to ‘X’, his developing plan for an ‘everything app’, which thus far seems to involve in-stream payments, a bigger focus on video content, and various other potential functionalities, including job listings, dating elements, etc.