Elon Musk Says that Twitter Will Start Sharing Revenue with Creators for Ads in Replies
The next stage of Twitter’s creator monetization push is coming, though there are some pretty significant considerations to factor into the latest revenue share element outlined by Twitter chief Elon Musk.
In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.
Note, the creator must be verified and only ads served to verified users count.
— Elon Musk (@elonmusk) June 9, 2023
As explained by Musk, very soon, Twitter will begin sharing revenue with creators for ads shown in their tweet replies. Which adds another pathway for people to make money from their Twitter presence, though the actual detail in this case is important.
First off, as Musk notes, only Twitter Blue subscribers (or those gifted verification) will be eligible for the program. That’s pretty much in line with Twitter’s broader verification strategy – though the actual ‘verification’ elements still remain questionable (you need a phone number and money, that’s it).