Meta Targets Mid-July Launch for New Twitter Challenger App
I don’t know whether Twitter usage is increasing – though I definitely don’t believe that it’s growing at the rate that Elon Musk has repeatedly claimed. And I don’t know whether Meta’s soon-to-be-released Twitter competitor app will gain traction, though I do know that it’s already failed once with basically the same idea.
But this does look set to be the next big social media battleground, both literally and figuratively, as Meta seeks to capitalize on user unrest as a result of Musk’s changes at Twitter, with the launch of its new P92/Barcelona/Threads app coming very soon, according to latest reports and insight.
As shared by Alex Heath in his Command Line newsletter, Meta’s looking to launch P92 sometime next month, providing a new, real-time text app, built on the back of Instagram’s network graph.