Meta Publishes New Report on Evolving Data Privacy Rules, and How They’ll Impact Marketers
Meta has published a new report, in partnership with Deloitte, which examines the evolving data privacy landscape, and how businesses can prepare for the next big shifts, while also maximizing their audience outreach capacity.
Various policy and institutional changes have led to new policies around how people’s personal data can and cannot be used, and that’s set to have a big impact on ad targeting, audience outreach, and more, with marketers forced to find new ways to optimize the information that they can use within these new parameters.
Elements like data clean rooms and de-identified audience insights are among the key considerations, which are examined in this new report, under the broader banner of ‘privacy-enhancing technologies’ (PETs) which will become more commonplace, and that all businesses will need to be aware of moving forward.