7 Best Audience Engagement Tools Every Marketer Should Know
7 Best Audience Engagement Tools Every Marketer Should Know
If you’ve spent any time at all researching audience engagement and how to best use it to drive brand awareness and retention, you’ve probably come away with a clear impression of one thing: audiences are expensive.
In the digital age, as in previous generations, brands must continue to invest in their brands’ reputations while simultaneously maintaining a certain degree of control over where that reputation will take them.
To help increase brand visibility and retention on an audience level, marketers look to various methods of engagement. Sometimes these approaches are more traditional like lead nurturing or SEO-compliant content marketing.
Other times, more experimental like audience targeting or social media marketing. The best way for every brand to optimize its engagement strategy is with a combination of both.