9 Keap campaigns every service-based business needs
I read a book years ago by author David Maraniss on the life of Vince Lombardi titled, “When Pride Still Mattered.”
A story that stood out to me within the book was one in which Lombardi walked into training camp of the Green Bay Packers in 1961 and said, “Gentlemen, (holding a football in his right hand) this is a football.”
Think about it. Here’s Lombardi, coaching a group of professional athletes who, just months prior, had come within minutes of winning the NFL Championship. And yet, here he was covering the fundamentals. This was something for which he became known throughout his coaching years.
He assumed that the players were blank slates, who carried over no knowledge from the year before, and methodically covered the fundamentals—which ultimately led his team to win the NFL Championship.